How To Track Facebook Ad Traffic in Google Analytics and Funnelll
Follow these steps to attribute actions from Facebook Ads to the right campaign, ad set, and ad in Google Analytics and Funnelll “The hands can’t hit what the eyes can’t see” – Mohamed Ali Accurately tracking your paid ads down to the tiniest details like Campaign, Ad Set, Ad, Keyword, etc. is essential for evaluating…
How to setup proper attribution for Facebook ad campaign?
When using Facebook paid ads, you get the option to choose regular parameters or dynamic parameters: Facebook offers the following URL dynamic parameters to place on your ads: ad_id={{ad.id}}adset_id={{adset.id}}campaign_id={{campaign.id}}ad_name={{ad.name}}adset_name={{adset.name}}campaign_name={{campaign.name}}placement={{placement}}site_source_name={{site_source_name}} Name-based parameters Name-based parameters, such as ad.name, will be set to the campaign, ad set or ad name used when the ad was first published. Campaign, ad set…