How to setup proper attribution for Facebook ad campaign?
When using Facebook paid ads, you get the option to choose regular parameters or dynamic parameters: Facebook offers the following URL dynamic parameters to place on your ads: ad_id={{ad.id}}adset_id={{adset.id}}campaign_id={{campaign.id}}ad_name={{ad.name}}adset_name={{adset.name}}campaign_name={{campaign.name}}placement={{placement}}site_source_name={{site_source_name}} Name-based parameters Name-based parameters, such as ad.name, will be set to the campaign, ad set or ad name used when the ad was first published. Campaign, ad set…
Social Media Content Bank
Content Bank is a feature in Social Media that allows you to create templates and use them in Social posting.Note that Content Bank is an add-on that must be installed or part of your plan: Once you have Content Bank installed, you can access it in Social: Click on Add new content, you will be…
Domain Sender Verification
Before sending Email Campaigns or using the Email Action under Automation, you must add and verify a sending domain within the platform. This action is needed for security and spam compliance purposes. If you have added a domain to track, the system will automatically add that domain as an email sender. However you can always…
Creating Lists with Forms
Creating your lists is a fundamental step in getting started using your account. In this part, we will cover how to create a list and adjust its settings. To get started, click on the Contacts option from the left sidebar, select the Lists tab from the top, and click on the Create List button: You will be prompted with a popup…
Creating custom form fields
When you create a list, you can customize its fields by going to the Form Builder: And choose which fields you’d like to add from here: If you want to remove a field, rename it, change its placeholder, default value or make it required or not, click on the arrow next to it and you…
How to create an email drip
In order to start your email drip setup, you need to prepare your email series first. So start by creating your automated messages:From the Automation tab -> Automated Messages – > Create Automated message. Please check this for more information on how to create Automated messages. Then, you can start building your Email drip workflow.From the Automation tab -> Your Automations – > Create Automation. Your automation should…
Building Automation
Introduction to the Visual Automation Builder You can build customer automation workflow by clicking on the Automation option from the left menu bar. An automation can be one or a collection of workflows that you can create to automatically target contacts, using a simple drag and drop workflow designer. If you are building an automation…
Managing automated messages
When creating automation with email sequences, you will need to have your email automated messages ready so that you can set them up inside your automated workflows. To get started with managing and creating your automated messages, go to Automation from the left sidebar and click on Automated Messages from the top menu. 1. Click on Create Automated Message in…
Predictive Sending
Predictive sending is a sending process that will send emails at the time the recipients are more likely to open their emails. Once you create a campaign, you will have the choice of the process between Normal sending or chunk sending, or Predictive sending: The predictive sending time will be based on three factors: Contact: Check…
Email Subject Line Analyzer
A tool that analyzes email subject characteristics and suggests best practices to lets you get a higher open rate. Characteristics Case type Can be any of these types: Title, Sentence, Lower, Upper, Unknown. Subject line with Title case perform best where major words are capitalized, and most minor words are lowercase (ex: Get an All-in-one,…
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